About Us

Your health is our mission

35 Years

Of providing quality health products and good services at affordable prices

Established in 1986, Hockhua first started as a wholesaler of American Ginseng imported from Canada. Soon after, the four founders of Hockhua saw the need for traditional health products in the market and began importing quality bird’s nest.
In 1989, the first Hockhua Ginseng Bird’s Nest outlet opened in Hougang, and Hockhua was set to realise the potential in the traditional medicine market. As Hockhua began developing, we started to bring in herbs, medicines and health products. In 1992, we moved into the retailing of traditional medicines and remedies on a full scale.
Today, Hockhua Tonic has 80 retail outlets in Singapore and Malaysia as well as numerous licensed herbal tea stores and fresh fruit stores throughout Singapore.

Our Mission

Develop fully integrated supply chain for all our core products and achieve service excellence as we meet our customers’ needs.

Provide holistic healthcare services to our customers by providing them a good understanding of our products and their benefits as well as helping customers to develop healthy eating habits.

Provide opportunities for our outstanding employees to become shareholders in the privately-held company.

 
 

Our Community

Our success is attributed to three main principles: team work, organisation structure and dedication to customer satisfaction.

From the start, team work is nurtured carefully amongst the team members. We maintain a transparent and caring attitude and communication towards one another, striving to cater to everyone’s needs, so that we can work closely together, by helping one another to enhance professionalism, knowledge and productivity.

We believe that if our people are happy, they will treat our customers well too. This, in turn, will create a cohesive community for all.
Philosophy

Our Products & Services

We specialise in bird’s nest, ginseng, traditional herbs, seafood, TCM & supplements, agri food, nuts, nutri food, honey, and wine. Most of our products are cultivated or produced by us so that we can ensure their quality and hygiene standards.

Our dedication to customer service means we go beyond providing the best products. We believe in sharing our professional knowledge and providing our customers with a good understanding of our products and their benefits as well as help them develop healthier eating habits.

The Hockhua logo story

During Chinese New Year, it is customary for Chinese families to stick the character “fortune” (“福”) on their doors. It signifies the arrival of good fortune, peace and health. Likewise, the founder of Hockhua used to do the same at all his shop fronts to celebrate the festive season.

Once, while sticking the Chinese character, he noticed that his own company name “Hockhua Ginseng Birdnest Trading Enterprise” contains the two characters: “Hock” – meaning fortune; and “Hua” – meaning prosperity. An idea sparked and he decided to design the company logo with Fortune (“福”) in the middle, surrounded by Prosperity (“华”) outside it in a circular form. In this way, fortune, prosperity, peace and health will be passed on to all Chinese descendants.

 

In 1989, the first Hockhua Ginseng Bird’s Nest outlet opened in Hougang, and Hockhua was set to realise the potential in the traditional medicine market. As Hockhua began developing, we started to bring in herbs, medicines and health products. In 1992, we moved into the retailing of traditional medicines and remedies on a full scale.

Today, Hockhua Tonic has 80 retail outlets in Singapore and Malaysia as well as numerous licensed herbal tea stores and fresh fruit stores throughout Singapore.

Our Journey

About Us

Our Story

Established in 1986, Hockhua first started as a wholesaler of American Ginseng imported from Canada. Soon after, the four founders of Hockhua saw the need for traditional health products in the market and began importing quality bird’s nest.
In 1989, the first Hockhua Ginseng Bird’s Nest outlet opened in Hougang, and Hockhua was set to realise the potential in the traditional medicine market. As Hockhua began developing, we started to bring in herbs, medicines and health products. In 1992, we moved into the retailing of traditional medicines and remedies on a full scale.
Today, Hockhua Tonic has 80 retail outlets in Singapore and Malaysia as well as numerous licensed herbal tea stores and fresh fruit stores throughout Singapore.

Our Logo

The Hockhua logo story: During Chinese New Year, it is customary for Chinese families to stick the character “fortune” (“福”) on their doors. It signifies the arrival of good fortune, peace and health. Likewise, the founder of Hockhua used to do the same at all his shop fronts to celebrate the festive season.
Once, while sticking the Chinese character, he noticed that his own company name “Hockhua Ginseng Birdnest Trading Enterprise” contains the two characters: “Hock” – meaning fortune; and “Hua” – meaning prosperity. An idea sparked and he decided to design the company logo with Fortune (“福”) in the middle, surrounded by Prosperity (“华”) outside it in a circular form. In this way, fortune, prosperity, peace and health will be passed on to all Chinese descendants.

In 1989, the first Hockhua Ginseng Bird’s Nest outlet opened in Hougang, and Hockhua was set to realise the potential in the traditional medicine market. As Hockhua began developing, we started to bring in herbs, medicines and health products. In 1992, we moved into the retailing of traditional medicines and remedies on a full scale.

Today, Hockhua Tonic has 80 retail outlets in Singapore and Malaysia as well as numerous licensed herbal tea stores and fresh fruit stores throughout Singapore.

Our Community

Our success is attributed to three main principles: team work, organisation structure and dedication to customer satisfaction.

From the start, team work is nurtured carefully amongst the team members. We maintain a transparent and caring attitude and communication towards one another, striving to cater to everyone’s needs, so that we can work closely together, by helping one another to enhance professionalism, knowledge and productivity.

We believe that if our people are happy, they will treat our customers well too. This, in turn, will create a cohesive community for all.

Our Products & Services

We specialise in bird’s nest, ginseng, traditional herbs, seafood, TCM & supplements, agri food, nuts, nutri food, honey, and wine. Most of our products are cultivated or produced by us so that we can ensure their quality and hygiene standards.

Our dedication to customer service means we go beyond providing the best products. We believe in sharing our professional knowledge and providing our customers with a good understanding of our products and their benefits as well as help them develop healthier eating habits.

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